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The Secret to A More Beautiful You!

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About Alera Cosmetics

Alera is a company that is dedicated to bringing its customers the latest innovations that help improve their health and beauty. It is the goal of the Alera corporation to manufacture for its customers only the finest cosmetics, skin care, and eyelash growth products on the market today.

How it Started

Alera was created in 2008 by Michelle Hilton. Michelle started Alera from her home kitchen table. In 2008 Michelle gave birth to her son - Cade. When Michelle brought Cade into the world in 2008 she knew she could not go back to her corporate job that she had worked at for over 20 years. Up until 2008, Michelle had spent over 20 years in the real estate and real estate title business (this was the business that her mother - Billie Redden, introduced her to when Michelle was in her early teens).

So, with the birth of her son Michelle decided that she needed to start her own company. It was not very long before she decided that she wanted to launch a health and beauty products company - focusing on skin care products, cosmetics, and eyelash growth products.

Finding the Best Ingredients

Starting in 2008, Michelle started the long process of researching and developing her first product: Alera Eyelash Growth Conditioner. She knew that she wanted this to be her first product because it was the type of product that could have dramatic results for her customers in helping them to actually grow their own eyelashes.

Between 2008 and 2010 Michelle worked with one of the top clinical cosmetics and skin care manufacturing laboratories in the United States to get her formula right for Alera Eyelash Conditioner.

Michelle has created an eyelash growth formulation for her product that works to grow eyelashes fuller, richer, and thicker in as little as two weeks. She was extremely diligent regarding the ingredients that went into Alera Eyelash Conditioner. Also, she wanted a formulation that was in no way harmful to her customers in any way. She wanted a product that she could be proud of - and, she was successful in creating this.

Our Hope

Alera is a labor of love for Michelle. And, it is her hope that you try her products and that you love them as much as she loves them.

Share Your Alera Eyelash Story With Michelle

We would love to have you share your eyelash growth story with us and others!